Wednesday, 6 June 2012

Creative Review

Patrick Burgoine posed a question to us during his last visit, about the future of graphic design with the current increase of cheap, mass produced logo design. Understandably, an offer of such an inexpensive service could be seen to threat the existence of the professional designer. My view is that a logo is a logo, but its the overall strategy and tone of voice of the company that gives way to great results. A great designer shouldnt need to compare their work to these because as far as i'm aware, they're in a completely different league. Certainly, your average joe may not be able to appreciate the skill behind well designed branding, but if they're made aware of the benefits and the consolidating affect a strong brand identity would have on their company, I'm positive they would reconsider the cheaper option.

More can be read on the Creative Review website.

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