Saul Bass - diverse body of work across disciplines, film, poster, corporate branding, film titles, identity, animation, illustration, advertising and commercials. A varied career was helped by his links with Hollywood and living on the West Coast.
David Jones - Unsung hero. Music record sleeves. A Be See publication - He grew tired of the music industry, met a photographer and worked for Prada as art director, combining direction with interesting photographers for fashion.
Robert Brown-John - British designer, title sequences for James Bond, advertising and logo design. Times have changed the boundaries between design and advertising are a lot more rigid and difficult creatively to define.
Tom Hinkston
Music, Identity projects and on to fashion. Designed title sequences.
"Design is moving forward in terms of production, projects invest into large modern facing projects in the music industry. Designing for record sleeves is how a very small part of the large scale job that targets larger base of users online and in further areas" - Patrick Burgoine
Scott King - Art director of Sleazenation. Re-imagining imagery. CRASH publication became disillusioned with magazines and went into the art world, exhibitions, posters, satirical Vogue covers, humour. Made a name for himself in the art world following his work in the commercial arena. Consider transitions.
Malcolm Garrat - Success and acclaim but not a household name. Working for Buzzcocks, Fuse Mag for Brody, Duran Duran sleeves. Became fascinated with digital design. Hypermedia' book, Website Design, digital on-screen work, experimental contributions to design was huge. Sacrificed his profile in the design world with his sleeves in favour for his new found passion in another discipline.
Irma Boom - Book design in Holland. Had an interview with Total design with Crowell, which didn't succeed so she pursued her own passions. Worked for a dutch stamp book - being radical in her design with influences that informed her design. Obsessed with the playing of form. Sheila Hicks.
Enjoy the fortunate position of being in a multi-faceted design world and its transitions - it's down to you. Ethical considerations?
Discover one thing that you really enjoy and be diverse. Don't shoot down any opportunity, build up a variety of experiences. Make a network and develop clients. Expose yourself to different jobs, organisations, countries.
David Riley - moved to Berlin to keep living economically.
Barcelona, Scandinavia, Amsterdam. Taking a risk, make connections, being with like-minded people. What is your most productive situation? and optimum working practice?
Specialism, focused on an area and then move into disciplines that you could move into from it.
Patrick Burgoine - Body Shop to copywriting to articles, having worked for the Big Issue, magazines to staff writer at Creative Review. (exposure) Seven years following graduation to end up in a permanent job - building up a practical work experience in the process.
Tuesday, 5 June 2012
Opal Print
Opal print visited to share some samples of their prints - http://creativeprinting.wordpress.com/
For students printing, I'd firstly recommend the highly revered 'Bob', SoundPrint in Twickenham, or ABC Imaging in Central. Great paper resources include Shepherds (previously Falkiners) 76 Southampton Row, London, Paperchase and the London Graphics Centre.
Bengt Fashion
Fashion has always been an area of interest for me, and over the summer I gained an invaluable month's experience at the very stylish, Hackney based online womenswear company; BENGTFASHION.com. Highlights included assisting the shooting and launch of their AW11 collection, BENGT's 'smoke and mirrors' collaborative music video and document backstage footage, overseeing social media and contributing to mail listing, and interviews with jewellery designers Imogen Belfield and Kyle Hopkins. We managed to catch a sneak preview of their SS12 collection - both of which look really exciting! Undergraduate Kyle has already been tipped off as one to look out for; his gold people ring comes top of my must-have list.
via BENGTFASHION.com
I was also very fortunate to meet and interview clothes designer Louise Amstrup about her forthcoming spring/summer collection, in addition to my role as assistant buyer and talent scout at London Fashion Week SS/12. Overall, it's been a great opportunity, I've learned a great deal and they are the loveliest people to work with, so I hope to return for a while longer very soon.
Moving Brands
Ex Kingston Graphic Design graduate and creative director of Moving Brands, Darren Bowels gave an inspiring talk on his success in the industry;
"SPECIAL K" - labelling kingston students.
"Sea of Sameness" - cut through with originality.
Your "…ness" - establish your individuality.
"Meat Market"
"The Exclusion Principle" - try things even only to rule them out. 5 interviews, 5 roles.
"Cheap Work Rich Learning" - gain as much experience as you can.
"The God Delusion" - you're not the finished article when you've graduated. Always work to improve yourself.
"Return to Puberty" - relax and trust your time will come.
"Ever the Apprentice" - work your way up the ranks if you're dissatisfied with where you are.
"Say Yes"
"Sponge"
"Work with people better than you"
"There's nothing more difficult to open than a closed mind"
"Work hard and be nice to people"
- An independant agency set up by students began in a streamed live aired ad in outer Mongolia, exploiting technology and taking risks. London, San Fransisco and Zurich bases. They have a broader outlook on what branding can bring to a company.
- Multidisciplinary meeting of minds from all manner of processes leading to versatile creativity.
- 'All creativity is story telling' - behind everything you do is an influence.
Thinking and making. Story - System - Process
- Conviction. Find the fundamentals of the company's story. Getting to the root establishes a lead. HP pitch revealed how they define a brand and where their direction lies.
-Co-create. Experimental drawing workshop with Swisscom - consultancy requires a leap of faith from clients and departure from original mark. Asking questions like 'if we were to drop your brand what would happen to it?' - finding the true nature of the brand's activities, history, values.
- Smaller company, 16 Savile Row - attracting an audience to it;s authenticity. Capturing the journey of a suit. Expensive and exclusive bespoke tailoring.
-Humanise a brand's image and create a taste of the client's identity. Ness.
-Elegance. Invest into the story, explain the process of the product and what they're selling. Edward Green & Co, 'what does the brand represent? Who are their target market?' There's an appeal in their Englishness - translating this character to the market potential.
Coming back to the roots of a brand's identity. All About Tea. Building a brand upon these truths.
- Intrigue. Inspired by the movements of a dragonfly; wings, flight, how could this be incorporated into a brand's identity? Collaboration with animator/3D digital artist.
- Emotive. Maserati - transferring sound to structure.
- Play.
Monday, 4 June 2012
Alumni
An interesting insight to what previous graduates have gone on to enjoy after Kingston…
Tim Brown, 2007 - film making and art direction. Directed Tinie Tempa's video. http://www.tabrown.co.uk
James Titterton, 2010 - Worked at Wolff Olins for 3months. Enjoys Designing for real people; 'blag things…everything you do should be documented…room for self indulgence in projects…if your not having fun you're doing it wrong.' http://www.jamestitterton.co.uk/
Zoe Barrett, 2009 - Project managing and curating for 'Rooted' show, YCN student awards. http://twitter.com/Zoe_Barrett/
Alun Davies, 2004 - Worked for Italian Vogue, GQ. Set design and collaborating with other image makers, music industry, La Roux, Lady Gaga. 'Work faster - you can achieve a lot more in a shorter space of time' http://www.alun-davies.com/
Ella Collinge, 2009 - New York, works for Bibliotheque. http://www.ellacollinge.co.uk/
Mireille Burkhardt, 2001 - Bob Design - online company, Pringle of Scotland, Signage for a hotel in Oslo. http://www.bobdesign.co.uk/
Ruby Steel, 2008 - Went on to do an MA at RSA, designing for social change. 'Pomegranate' & Innovative Design Engineering. http://www.rubysteel.co.uk/
Paul Bean, 2005 - Design Agency DOT (Delivery of Thought) http://www.deliveryofthought.com/
Danielle Matthews - worked at Segmour Powell, won D&AD placement, worked with Prince's Trust.
Kieran Gallear, 2007 - (DELS), approached by HotChip in third year, Anton & Samir, 'eat, sleep, work, play', David Lynch Films & story telling. Work placement at Partners and offered a job at MaltyStorey. http://iamdels.tumblr.com/
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